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Hotjar

Business Intelligence Platformshotjar.com

Hotjar is a behavior analytics platform that combines heatmaps, session recordings, feedback widgets, and surveys to help product teams understand how users interact with their websites and apps.

Pricing

$32-171 / month

Reviews

3,000+

Founded

2014

Team Size

201-500 employees

Current Deal

$1,000 onboarding credit for new customers

About Hotjar

Hotjar provides visual behavior analytics that help product teams, UX designers, and marketers understand how users interact with their websites. The platform combines heatmaps showing where users click, scroll, and move, with session recordings that replay individual user journeys.

Beyond behavioral data, Hotjar offers feedback widgets and survey tools that capture qualitative user insights. This combination of quantitative behavior data and qualitative user feedback provides a complete picture of the user experience.

Acquired by Contentsquare in 2021, Hotjar serves over 1 million websites worldwide. The platform's visual approach to analytics makes it accessible to non-technical teams, while its integration capabilities connect behavioral insights with broader analytics and product development workflows.

Pricing

$32-171 / month

Basic (Free): 35 daily sessions, unlimited heatmaps

Plus: $32/month - 100 daily sessions, filtering

Business: $80/month - 500 daily sessions, custom integrations

Scale: $171/month - Unlimited sessions, advanced features

Buyer Fit & Commercial Snapshot

Stack Fit, Alternatives & Trust

Case Studies

Notable Customers