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Heap is a digital insights platform that automatically captures every user interaction on web and mobile, enabling product and marketing teams to analyze behavior retroactively without manual event tracking setup.
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Heap Special Offer
$500 migration credit when switching providers
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About Heap
Heap is a digital analytics platform that differentiates itself through automatic data capture. The platform records every click, swipe, form submission, and page view without requiring manual event tracking code, enabling teams to analyze user behavior retroactively.
This autocapture approach means that product and marketing teams can ask new questions about user behavior at any time, without waiting for engineers to instrument new events. Heap's analysis tools include funnels, paths, retention analysis, and effort analysis to identify friction in user journeys.
Acquired by Contentsquare in September 2023, Heap continues to serve as a standalone platform focused on behavioral analytics. The platform is used by thousands of companies for product optimization, conversion rate improvement, and customer journey analysis.
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